Understand your audience using personas and scenarios
Developing and using ‘personas and scenarios’ is a powerful way of identifying and serving your important audiences.
Personas are imaginary people, described in detail, who represent a wider group with whom you wish to engage. Typically used when developing websites, personas can also help you focus on and serve the needs of all your audiences, markets or stakeholders – wherever or however you interact with them.
Scenarios describe the stories behind why a persona might come to your site – the context in which they are visiting, and the goal or goals they hope to achieve. Constructing realistic scenarios is an essential part of designing and testing the user experience of your website.
Use the templates below to construct your personas and scenarios. Aim for 2-6 personas, though for some organisations it might be necessary to have up to 10 or 12.
Give your persona a suitable name, and always use it to refer to them