Undergraduate and postgraduate modules at Cardiff University’s School of Journalism, Media and Communication
By developing their own campaigns to bring about social, political or behavioural change, students learn practical skills and become familiar with the key theories, texts and debates in campaigning and cause communications.
1. How to change the world Looking at successful campaigns, understanding your world and planning your campaign
2. Developing a communications strategy Understanding audiences, developing messages and deciding tactics.
3. Creating content Planning communications activities, media relations, petitions, explainer videos, writing for websites, emails and social media, using images
4. Writing a communications report Researching and evaluating an existing cause campaign and offering actionable, evidence-based recommendations.
Understand how campaign organisations communicate their messages to identified audiences
Know how to conduct audience research and profiling
Develop communications strategies and formulate campaign messages
Write effective press releases, plan media opportunities and produce engaging content
Critically analyse campaigns and understand their formation and delivery
Use effective storytelling and audience-centred approaches to communication