Glossary of communicating causes terms

CSOs
Civil society organisations

Framing
How an issue is presented, affecting how it is perceived within an individual’s framework of values and beliefs

Impact
The difference a campaign makes, to people’s lives or to the environment

NGOs
Non-government organisations

Not-for-profit
An organisation where profit does not go to owners but is used to pursue the organisation’s objectives.

VCOs
Voluntary and community organisations

VCS
Voluntary and community sector