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Toolkit

Strategic communication course and template

Guiding you through developing a communication strategy

Websites, resources and textbooks

Useful charity and cause communications resources and guides

How to plan campaign activity communications

Make sure you reach the right audience, tell the best story and achieve your goals

Innovative and successful charity and cause campaigns

Inspiring case studies of cause communication

How to write successful webpages

Understand how users read and what search engines are looking for

Using images for charities and cause campaigns

Tips on using photographs

How to pitch your cause campaign to potential donors and supporters

A guide to strategies, structure and approaches for successful presentations

5 essentials for successful cause communications

Audience, emotions, storytelling, values and asking for change

Tips for effective press releases

The issue not the organisation... the cut'n'paste top... news pegs and quotes...

10 tips for scannable webpages

Easily scanned web pages mean your content gets read, and your visitors return

Search engine optimisation made simple

An easy guide to SEO to get your pages high in search results

Social media tips for charities and cause campaigns

Tips and links to resources

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If so, just sending a short message will help me develop these free resources.

How to write a communications strategy

  • Communication strategy: Overview
  • Part 1: Context
  • Part 2: Purpose
  • Part 3: Audience
  • Part 4: Messages
  • Part 5: Channels
  • Part 6: Tactics and activities
  • Part 7: Evaluation and review
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