Week 3

Suggested reading

How to Win Campaigns Rose, C (2010). Chapter 3: Motivational Values

The Common Cause Handbook Holmes, T (2011)

What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers Rose, C (2011)

Cultural Dynamics: Values Modes

Common Causes Foundation

Make it Matter Barrell, J (2014). Knowing your audiences: p53-77