Make it Matter Barrell, J (2014).
What is a communications strategy: p5-11
Discovery phase: p25-31
Setting objectives: p33-51
Setting brand goals: p79-92
The Good Guide to Campaigning and Influencing, Lamb, B (2011), p46-59
The Nonprofit Marketing Guide Miller, K (2010). p39-89
How to win campaign Rose, C (2010).
Campaign plans: p124-127