Week 2

Suggested reading

Developing a campaign communications strategy

Make it Matter Barrell, J (2014).
What is a communications strategy: p5-11
Discovery phase: p25-31
Setting objectives: p33-51
Setting brand goals: p79-92

The Good Guide to Campaigning and Influencing, Lamb, B (2011), p46-59

The Nonprofit Marketing Guide Miller, K (2010). p39-89

How to win campaign Rose, C (2010).
Campaign plans: p124-127